Digital marketing’s development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. Digital platforms are increasingly incorporated into marketing plans and everyday life as people switch to digital devices en masse.
Chief among the new methods are search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing and content automation.
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Digital marketing is often referred to as 'online marketing', 'internet marketing' or 'web marketing'. The term digital marketing has grown in popularity over time, particularly in certain countries.
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